The design of Mio’s products owes itself to the minimalist movement of the 1960s. The term, coined by artists and designers in the 60’s, concerns itself with a return to basic creation principles and ignores the artist’s personal aesthetic preferences. The resulting products are made up of clean lines with all black or metallic surfaces.
Towards the end of 2006, Mio started to rebrand itself. This rebranding would not only establish a new Mio brand spirit but would also integrate this new design-influenced brand spirit into its products.
As Mio began adopting the principles of minimalist design, their products began take on the identity of products fashioned using this ethos.
The Moov series of 2008 embodied these attributes by using sharp lines, subtle wedge shaped back and a front that is black with a silver logo. With no chunky buttons, its clean lines embody the minimalist’s beliefs
Moov 380 - 2008
The new Moov S500 has taken this design one stage further with its, by now familiar, wedge shape it has also been slimed down to just 13.9mm deep, and the sharp corners of the earlier Moov series have been softened to produce a device that not only looks great but is easy to handle.
Moov S500 - 2009
The evolution of this design is part of the natural process and applies not only to in-car devices but also to the range of GPS phones. In 2008 the Dual sided leap K1 was modeled on the familiar rectangular designs of other cell phones.
Leap K1 – 2008
But in 2009 the GPS phone evolved into the Leap K70, with its familiar Mio styled wedge design, black fascia and silver edging, giving off an air of elegant sophistication.
Explora K70 - 2009
As the future progresses the hope is that Mio’s designs will enter the consumer’s subconscious and become synonymous with sleek and elegant design.
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